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consumer motivation needs and goals

For achieving great results each leader needs to have a motivation strategy to create and maintain the spirit of enthusiasm among employees. What is Consumer Motivation? Mihaly Csikszentmihalyi. It is the drive to satisfy needs and wants, both physiological and psychological, … 4) Status and Prestige. Motivation is the driving force within individuals that impels them to action. These needs can each be subsumed within Maslow’s need hierarchy; considered individually, however, each has a unique relevance to consumer motivation. Traditional marketing achieves that through perception, attention, distortion, and retention. In all cases, consumers want to reach certain goal states and the products are instrumental in reaching the goals. At the core of this concept, lies three important sub-concepts. ... communications and an innovation roadmap that will be more likely to meet your consumers’ needs. The individual's subconscious drive to reduce need-induced tensions results in behaviour that he or she… Specific goals are often selected because they fill several needs. In simple words, goals indicate and give direction to an employee about what needs to be done and how much efforts are required to be put in. And perhaps your motivation, which can sometimes be a bridge between them, is to prove everyone who made fun of you in high school wrong. It’s what pushes you to keep going on tasks, especially those you’re pursuing because you want to, not because someone told you to. ð Generic Goals à That is the general classes or categories of foals that consumers see as fulfill their needs. Once we have our fundamental needs met, we can shift our attention and effort to focus on attaining less essential needs. It is the process of inducing the employees of an organization to act in a predetermined desired manner so as to achieve organizational goals. 4. Motivation cause goal-directed behaviour. THE ELEMENTS OF CONSUMER LARNING. Your personal goal may be to become a working paid screenwriter. This can be understood by understanding the hierarchy of needs by manager. Consumer and marketing research techniques can be made more insightful and actionable by introducing measures of the behavioural and emotional meaning of unmet needs through integration of the key elements of motivation research within a quantitative measurement system. Customer satisfaction comes from the motivation that if they purchase your product, they will be liked by others. Motivation is the driving force within individuals that impels them to action. A trio of needs • Some psychologists believe in the existence of a trio of basic needs :the needs for power, for affiliation, and for achievement • These needs can each be subsumed within Maslow’s need hierarchy; considered individually, however, each has a unique relevance to consumer motivation Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. They are Motive, Motivation, and Motivator. Goal Attained Tension Reduced Motivation Recedes Search for Information & Evaluate Options Value & Benefits External Influences Urgency to Reduce the Tension Becomes a Drive Toward the Goal Increasing Magnitude of Tension (in Consumer’s Mind) Created by the Discrepancy between the Problem & the Goal Motivation to satisfy the need The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs. 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